A user goes into one of our environments
They engage with one of our digital solutions and are validated by being in the right location
We offer a number of ways to target - by audience, by route, by content
We use that data to build a solution for brands
We use their digital profile to understand who they are
KBH Digital connects brands with consumers on the go through platform Wi-Fi, transport Wi-Fi and transport entertainment solutions. Our digital advertising opportunities are focused on consumer behaviour generated from first party data.
KBH Digital’s data platform Union Street builds a picture of consumers in our environments using their digital footprint. Union Street can then segment them by audience, route and content, creating bespoke targeting solutions.